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Segijn, Claire M.: Araujo, Theo: Voorfeld, Hilde A. M.: Smit, Edith G.: Related multiscreening as a strategy to retain audiences and increase persuasion during a commercial break. [2020]
Asbeek Brusse, Elsbeth D.: Fransen, Marieke L.: Smit, Edith G.: The more you say, the less they hear. The effect of disclosures in entertainment-education. [2015]
Moorman, Marjolein: Willemsen, Lotte M.: Neijens, Peter C.: Smit, Edith G.: Program-involvement effects on commercial attention and recall of successive and embedded advertising. [2012]
Moorman, Marjolein: Neijens, Peter C.: Smit, Edith G.: The effects of program responses on the processing of commercials placed at various positions in the program and the block. [2005]
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